the nation's leading rock radio consulting firm. when rock radio innovates, jacobs media is there. fred jacobs created the classic rock radio format on his kitchen table in 1983. since then, jacobs media has grown to be american radio’s leading consultants - not just to classic rock stations - but to all rock radio, alternative radio, public radio, and brands that need to understand their specific consumer target. with a commitment to innovation and customized strategies, jacobs media keeps clients aware of new trends, using online polls, focus groups, and - now - as pioneers in modern ethnography, going beyond the numbers and observing real people in real life situations. consulting. research. strategy. jacobs media.